Emirates Transportation is a leading transportation company in the UAE, with a strong focus on innovation and excellence. To continue driving the company forward and finding new solutions to challenges in the industry, the company launched an internal initiative called "Mulhem" to encourage its employees to come up with innovative ideas. Mulhem, which means "inspire" in Arabic, was an exciting opportunity for employees to contribute to the growth of the company and the industry.

Strategy:

To support the Mulhem initiative and build the Emirates Transportation brand, the company enlisted the help of ICON Branding Studio, a leading branding, and digital marketing agency. The team at ICON was tasked with creating a comprehensive branding campaign to promote Mulhem and generate interest and engagement from employees.

To achieve this, the ICON team developed a strong visual identity for the Mulhem initiative, including a logo and visual assets. They also created a range of marketing materials including social media posts, email campaigns, and interactive landing pages. In addition, they produced a series of video content to showcase the innovative ideas and projects being developed through Mulhem.

Results:

The Mulhem branding campaign was a great success, with a high level of employee engagement and a strong response to the call for ideas. Through Mulhem, Emirates Transportation was able to tap into the creativity and expertise of its employees, leading to the development of several exciting projects that have the potential to transform the transportation industry in the UAE.

Conclusion:

The Mulhem initiative was a great success for Emirates Transportation, and ICON Branding Studio was proud to play a key role in building the company's brand through employee engagement and innovation. By encouraging its employees to come up with innovative ideas, Emirates Transportation was able to drive the company forward and find new solutions to challenges facing the industry.